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Everything Everywhere to open 5 new trial stores


By Mark Davidson

A new mobile phone retailer is to hit the high street, with Everything Everywhere set to open five trial stores in a bid to expand its operation.

The telecoms company, which formed after the Orange/T-mobile merger last year, will open its first store in Altrincham on the February 18th and promises to give its customers a “21st century retail experience”.

Said to offer customers an interactive, customer service driven experience, the stores will allow visitors to interact with ‘live’ devices, compared to most stores which only offer dummy devices, giving the buyer a true feel of the product before purchase.

Customers will be able to do anything from building the package most suitable to them to charging their handset and everything in between.

Other stores will be opening in Bishops Stortford, Eltham, Lowestoft and Evesham, all of which will offer the same customer focused sales environment.

Andrew Coull, Vice President of Retail at Everything Everywhere, said: “We’re a pioneering company with a deep-rooted belief in commercial exploration across all elements of our business.

“We’re passionate about building stronger relationships with customers of both our brands, and this is the latest in a string of live retail trials that will help us deliver a unique 21st century retail experience for our customers, creating a fun, interactive environment which brings our products and services to life.”

All staff will receive extensive training and will be rewarded differently from other mobile outlets, with appraisals given for the best trained staff member and commitment to customer service - instead of solely being judged on their sales performance.

Everything Everywhere said that its main selling point for customers is that they get two networks for the price of one, providing the option to switch between the two to receive the strongest signal.

The company announced around 1,200 job losses last year following the merger, although retail store jobs were not affected by the cuts.

It has not yet been announced how many new jobs will be available when the five new stores open their doors.

Published on Thursday 10 February by Editorial Assistant

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