Supermarket chain Asda has just completed the acquisition of six Focus DIY stores, it emerged today.
The new outlets with be in a new format which allows customers to do their weekly shop but in a smaller setting to usual Asda stores.
Asda hope to unveil the new format stores in the autumn of this year at sites the purchased sites in Aberystwyth, Clevedon, Gillingham, Stamford, Torquay and Woking.
In results published earlier this week Asda CEO Andy Clarke admitted that the retailer’s position as number two grocer in the UK was under threat from Sainsbury’s and that store growth would be part of its strategy to combat this.
Around 70 people will be employed at the new stores and Asda hopes to start the recruitment process this summer.
Retail analyst Neil Saunders predicted that Focus DIY would struggle in 2011 with the home & DIY sector is currently over subscribed.
Saunders said: “What 2011 should bring is more polarization. It’s the type of trading environment when the strong will be challenged but where the weak will get much weaker still.”