Tightened consumer purse strings saw discount grocers buck seasonal trends and grow overall market share in the 12 weeks to January 23rd.
According to the latest data from Kantar Worldpanel, Aldi and Lidl raised revenues in the period by just under ten per cent - 9.8 and 9.9 per cent respectively - as the total discounters’ market share grew from 5.9 per cent last year to 6.1 per cent.
Another top performer was Waitrose which saw an excellent Christmas trading period boost revenues by 7.1 per cent, pushing its market share up 0.1 per cent.
Edward Garner, Communications Director at Kantar Worldpanel, commented: “With growth of 7.1 per cent, Waitrose continues to benefit from strong sales at Christmas, boosted by new shoppers this year at both existing and new stores.
“However, with a group of shoppers tightening their purse strings and seeking value we’re also seeing a counter trend at the other end of the retail scale.”
Of the top four retailers in the sector only Sainsbury’s grew its market presence in the period, rising 0.3 per cent year-on-year to 16.6 per cent, whilst the top two Tesco and Asda stayed stagnant at 30.5 per cent and 16.9 per cent respectively.
This follows on from strong sales figures in comparison to its rivals that Sainsbury published last monthand Kantar calculates that its revenues from till receipts grew 5.7 per cent during this latest 12-week period.
Grocery inflation remains fairly constant at 3.1 per cent according to Kantar’s figures but rising prices are squeezing many retailers in the sector.
Morrisons saw its market share dip to 12.4 per cent from 12.5 per cent after revenue growth of just 3.5 per cent during the period, whilst The Co-operatives share was down 0.6 per cent once the takeover of Somerfield is taken into account.