Vivienne Westwood has teamed up with discount fashion retailer TK Maxx for an exclusive Red Nose Day promotion.
The iconic fashion designer has created a range of limited edition T-shirts for the Comic Relief benefit day, and they are now being sold in TK Maxx stores across the UK such as its London West End store which opened last summer. Vivienne Westwood has teamed up with discount fashion retailer TK Maxx for an exclusive Red Nose Day promotion.
Net profits from sales of the products, which also went on sale at the retailer’s website yesterday, will go towards helping people living in poverty both in the UK and Africa.
T-shirts for men, women and children are available, with some items displaying the punk theme that Westwood became synonymous with in the 1970s due to her professional relationship with the era’s iconic band the Sex Pistols.
Westwood said: “I once did a collection called ‘I am Expensiv’, meaning that we are supported by the suffering of the whole world in our privilege bubbles and we must try and help people a bit.
“Comic Relief does a lot and I try to help where I can. I do believe we are an endangered species and I think it is great to try and do anything you possibly can even if to help just one person. But Comic Relief does more than that.”
Celebrities such as actress Sienna Miller, model Helena Christensen, TV presenters Ant & Dec and TV chef Sophie Dahl have been promoting the new range.
Last year’s Red Nose Day raised more than £50 million for Comic Relief and the organisers will be hoping for similar success for the 2011 event, which takes place on Friday March 18th.