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Liberty launches email marketing campaign

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By Mark Davidson

Luxury London based department store Liberty has today announced a partnership with data and marketing company DBG to help grow and develop its email marketing to both the UK and internationally.

Liberty says that email is an important source of marketing for its business and has been looking for a partner to help drive sales for its online store.

Liz Willmore, Manager of Liberty.co.uk, said: “Throughout the highly competitive pitch process, dbg really stood out as providing the service and expertise we were looking for to help us ensure our customers receive the same premium service through Liberty email marketing as they would in store.

“We have a well-loved brand full of history and heritage, and we are very protective over it. Every campaign we run must reflect our high brand values, and we believe dbg are the best email partner to help us achieve this.”

“We were looking for a partner, not just a technology provider; a company with expertise in best practice, a solid data background and the same love and understanding of our brand that we have ourselves.

“We are confident that dbg will help us to unlock new opportunities and more personalised conversations with our customers and use their skills in analysis to refine and develop our marketing programme.”

The partnership comes after email marketing experts Silverpop released research showing the importance of cart and browse abandonment email programs. The research showed how timely, relevant emails drastically improved revenue for online retailers.

Published on Friday 11 February by Editorial Assistant

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