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Everything Everywhere revenues up in first 9 months


Nine months after the merger of telecommunications companies T-Mobile and Orange, the resulting firm Everything Everywhere has today posted a revenue growth of 1.5 per cent year-on-year.

Compared to the accumulative figures of the two original companies during the previous year, its contract customers grew by 33 per cent in the three quarters ending December 31st.

During the same period EBITDA totalled £1.023 billion for the company, with its shareholders Deutsche Telekom and France Telecom being paid a £646 million dividend.

Tom Alexander, CEO of Everything Everywhere, said: “2010 has been a year of achievement for Everything Everywhere. We continued the rapid integration of the new company, completing a companywide restructuring and maintained good commercial momentum throughout, with improved retention and growth on our contract customer base.

“Despite continued regulatory and competitive pressures it has been a strong end to the year with T-Mobile showing a greatly improved performance with its strongest growth for over two years.”

The increasingly popular smartphone market, which HTC is currently dominating, now makes up 82 per cent of all mobile sales through Everything Everywhere compared to 50 per cent during the same quarter last year.

Five trial stores with the new company branding were launched earlier this month, and last week Orange became the first network provide to offer the first 3D phone from LG.

Looking forward the company is aiming to achieve EBITDA margin of +25 per cent by 2014 and use its existing strengths to further expand the brand.

“Our continued cost management has allowed us to invest in contract customer growth across both brands,” Alexander added.

“The strategy for T-Mobile was to focus on costs and profitability, in contrast to Orange’s customer growth strategy; these strategies are now aligned, with a continued focus on costs coupled with a drive to invest in contract customer growth on both brands, as evidenced by the performance in the fourth quarter.”

Published on Wednesday 23 February by Editorial Assistant

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