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Brit Awards boost music sales at HMV

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By Mark Davidson

HMV enjoyed a sales boom off the back of Tuesday night’s Brit Awards, according to new figures from the music and entertainment retailer.

The winners of the much sought after Best Album Award, Mumford & Sons, saw sales of their album Sigh No More shoot up a massive 594 per cent yesterday compared with the same day last week.

The winners of two international awards, Best International Group and Best International Album, Arcade Fire also saw sales of their album The Suburbs sky rocket by 575 per cent.

Best British group winners, Take That, experienced a significant sales hike along with all the other winners such as Tinie Tempah, who took home two awards and saw sales of his album Disc-Overy rise by 380 per cent.

HMV spokesperson Gennaro Castaldo commented: “Each year featured Brit Award artists always enjoy a huge lift in sales of their recordings - both in the run up the ceremony itself and then immediately after, when media exposure is at its greatest.

“The biggest gainers tend to be those that give show-stealing performances on the night or who grab the headlines by winning multiple awards - such artists can easily experience a doubling or even a trebling of sales overnight.”

Figures were generated using sales data from HMV’s 260 stores nationwide, online via orders through hmv.com and downloads via the hmvdigital site, which launched last year.

Castaldo added: “A further boost generally follows at the weekend when everyone hits the high street.”

Published on Thursday 17 February by Editorial Assistant

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