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Waitrose to operate first non-UK stores

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Waitrose today announced it is to open and operate five stores on the Channel Islands, the first time it will operate outside the UK.

The first store will open in St Saviour, Jersey this week with the other four stores opening throughout March and April.

In order to comply with legal requirements the supermarket chain had to establish two new operating companies in the Channel Islands to run the stores, Waitrose Jersey Ltd and Waitrose Guernsey Ltd.

Waitrose Managing Director Mark Price said: “We’re thrilled to be opening in the Channel Islands, as it’s an area in which we’ve been keen to establish Waitrose shops for many years.

“These branch openings support our ambition of taking the Waitrose brand to more people in more places and the investment we’ve made in systems and structures gives us a platform for future international growth.”

Waitrose continues to grow as a global company and following the success of the companies two Dubai franchise stores the supermarket opened a new outlet in United Arab Emirates at The Lagoon shopping complex in Bahrain last week.

The 22,000 square foot store will further cement its partnership between Fine Fare Food Market LLC (FFFM), the company who currently operate the two Dubai stores and will be behind the day-to-day running of the Bahrain store.

Waitrose has said that the store will create 70 jobs and offer both Waitrose items and locally sourced products.

David Morton, Waitrose Director of International Development, commented: “Expanding our business into the Middle East supports our long term growth plans to make the Waitrose brand accessible to more people in more places.

“Following the excellent sales performance and positive customer response from customers in the region, we are thrilled to be opening our first store in Bahrain in such a unique location.

“Our partnership with Fine Fare Food Market LLC enables us to deliver quality food that suits the needs of local shoppers and we’re currently working together to find more suitable locations in the region, with the aim of opening more shops in the Middle East.”

The growth comes after last months announcements the brand had notched up total annual sales of £5 billion for the first time and that it had increased market share on its UK competitors over Christmas.

Published on Monday 14 February by Editorial Assistant

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