Fashion company Issa London, which designed Kate Middleton’s engagement dress, has seen a huge rise in pre-collection sales, it was revealed yesterday.
According to The Observer, sales for the firm’s 2011 autumn/winter range were up 45 per cent year-on-year, with Issa designer Daniella Helayel admitting that the blue gown had boosted the firm’s profile.
Issa was unable to confirm any official increase in sales to Retail Gazette but said that full trading figures will be published in March.
“We have had a lot more interest and I have no complaints at all,” Helayel told The Observer.
“I’m sure a lot more people have their eyes on Issa but I just do what I need to do. The pressure is the same as usual.”
Issa collections are available at several upmarket independent retailers along with department stores Harrods and Fenwick and other celebrity wearers of its designs include singers Madonna, Alexandra Burke and Kylie Minogue.
Many companies will be hoping for a sales boost leading up to April’s Royal Wedding between Miss Middleton and Prince William, with Verdict Research predicting that the event could be worth as much as £400 million to the retail industry.