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Morrisons uses cricket in new training scheme


By Mark Davidson

As the cricket World Cup gets underway in Bangladesh, India and Sri Lanka Britain’s fourth largest grocer Morrisons is sending 1,000 senior managers on a course that uses sport to improve management skills.

The supermarket teamed up with Leeds Metropolitan University (LMU) to create the two-day course that links achievement on the sports field to success on the shop floor.

The new course further adds to Morrison’s strong tradition of promoting staff, with a third of the company’s senior management having started on the shop floor and 95 per cent of store managers were appointed internally.

Taking place at Headingley Stadium, the home of Yorkshire County Cricket Club, the training will mix classroom learning with time in the cricket nets.

Morrisons worked with LMU’s Professor of Sport Coaching Pat Duffy to develop the course, which aims to improve communication and encourage employee feedback.

Norman Pickavance, Group HR Director at the food retailer, said: “Morrisons is building a long-term approach to the performance and development of our people and we believe that the establishment of academy systems and high quality coaching at every level can really pay dividends.

“We share a similar mindset with those in sport: hard work, discipline, practice, high standards and creating a coaching approach will ensure we have a strong foundation whilst ensuring that our senior managers are performing at the top of their game.”

The new training scheme comes after Morrisons showed strong support for the government’s Apprenticeship Week, in which the supermarket revealed it will train up to 12,000 young people in 2011.

Published on Monday 21 February by Editorial Assistant

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