Supermodel Naomi Campbell is launching a pop-up fashion store at the Westfield shopping centre in London next month, it was revealed today.
All money from the shop will go to help The Prince’s Trust charity in association with the Fashion for Relief Campaign, which Campbell helped create last year.
Open for one week only, between the 5th and the 13th of April, the store will offer clothes featured at the 2010 Fashion for Relief catwalk shows in London and New York.
Michael Gutman of Westfield London said: “Westfield London is delighted to team up once again with Naomi and Fashion for Relief, this time to support a fantastic youth charity, The Prince’s Trust.
“Giving our customers access to amazing designer pieces at affordable prices, while supporting this worthy cause is the perfect collaboration for us.”
Items which will be available at the store include a Christopher Kane dress worn by Amanda Holden, a Tom Ford suit worn by David Walliams and a Vivienne Westwood Gold Label dress worn by Naomi Campbell herself at last year’s events.
The shop is being designed by renowned set designer Michael Howells and will feature atmospheric lighting and in-store DJ’s.
Charity The Prince’s Trust specifically helps young people, giving practical and financial support to 14 to 30 year olds who have struggled at school, have been in care, are long-term unemployed or have been in trouble with the law.
Total sales at Westfield London, Europe’s largest urban shopping centre, reached £870 million in the 12 months to December 31st 2010.