Barclaycard Freedom loyalty scheme customers have spent an average of 14 per cent more in the affiliate stores which signed up to the scheme 12 months ago, than other credit card customers, according to new research.
One year on from the launch of the programme, Barclaycard Freedom said that both large and small retailers have seen sales from Barclaycard customers rise, with users encouraged by the Reward Money system where they can earn money through making transactions.
Retailers such as department store group House of Fraser and drinks specialist Nicolas Wines are among the companies signed up to the scheme, while the Freedom eStore on mybarclaycard.co.uk allows customers to shop online and earn Reward Money.
There are now over one million active Barclaycard Freedom customers, earning and redeeming rewards in more than 20,000 retail outlets across the UK.
Sarah Alspach, Marketing Director of Barclaycard Freedom, said: “Since launch last year, economic conditions have been creating a pinch on shoppers’ wallets.
“Barclaycard Freedom has been providing value for money for Barclaycard credit card holders and benefiting our retail partners, delivering double digit growth in spending.
“We believe it is a programme that is good for shoppers as they earn pounds, not points and it is helping drive business for our coalition partners.”
Meanwhile Nectar, another UK-based loyalty programme, will celebrate its tenth anniversary next year.
And with this landmark date approaching, it announced earlier this week that Nectar cardholders will now be able to exchange points for easyJet flights.
Founding partner of the scheme Sainsbury’s is supporting the collaboration through in-store promotional activity, as well as other direct marketing initiatives.
Home and DIY specialist Homebase, online retailer Amazon and department store group Debenhams are among the other companies to offer Nectar points to their customers.