The CEO of bicycle and leisure products retailer Halfords Group, David Wild, has been appointed as a non-executive director of fast moving consumer goods business Premier Foods.
He arrives at a time when the company, which owns Hovis, Oxo and Mr Kipling among other products, is focusing on a strategy of delivering organic growth and debt reduction.
Wild has a strong retail and grocery background, having previously been employed by Walmart as its Senior Vice President of New Business Development in San Francisco and President of its German operation.
He also worked under Terry Leahy at the UK’s largest grocer Tesco, where he held various roles including leading the business’s expansion into central Europe.
Ronnie Bell, Chairman of Premier Foods, said: “I am delighted to welcome David to the board of Premier Foods.
“David has had a long and successful career in the retail industry and brings with him a wealth of relevant grocery and retail experience.”
Halfords’ retail sales dropped by 6.6 per cent on a like-for-like basis in the 12 weeks to the end of 2010, but Wild said in January that he is confident the company can deliver “long-term sustainable earnings growth” in the months ahead.