Internet retail giant Amazon has today announced the US launch of an online store selling mobile apps specially designed for Android devices.
In a direct challenge to the sector leading Apple iStore, the Amazon Appstore will feature many of the medium’s most popular products, including the new Angry Birds Rio.
British fans will have to wait however for an appstore on Amazon.co.uk, with no plans to extend the service across the Atlantic as yet.
A unique feature of the new service is the ‘Test Drive’ function, where users can trial an app on their PC for free before downloading it onto their phone.
Paul Ryder, Vice President of Electronics for Amazon.com, said: “Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them.
“We’ve spent years developing innovative features that help customers discover relevant products. By applying these features - plus new ones like Test Drive - we’re aiming to give customers a refreshing app shopping experience.”
Amazon’s attempts to infiltrate the app market are bolstered by the continuing success of the Android mobile sales, with these devices now making up 25 per cent of the European smartphone market.
Most retailers have been launching their first mobile apps on the iPhone but with Android-run HTC handsets now representing three of the top ten most popular in the UK, many have started targeting this market.
Earlier this week Debenhams launched app services for both Android and Nokia platforms after initial success through the iPhone.