For the fourth year in a row John Lewis has been voted the UK’s best retailer in a poll of consumers, it was announced today.
According to a poll of 6,000 shoppers conducted by Verdict Research, along with being overall favourite John Lewis was also voted best for homewares and electricals.
John Lewis demonstrated its popularity over the Christmas period with double digit sales growth, and Verdict Consulting Director Neil Saunders puts its success down to it getting all aspects of its offering just right.
“John Lewis’s formula for success is tantalizingly simple: great service, broad and compelling ranges, superior quality, and honest and fair pricing,” Saunders commented.
“But it’s a model that’s extremely difficult to emulate. The result is that John Lewis makes consumers feel good about shopping; it delivers value over and above just the physical purchase.”
Ikea was voted second favourite in the poll, ahead of the John Lewis Partnership’s grocery arm Waitrose, health & beauty specialist Superdrug and e-tailer Amazon.
Waitrose was also voted best for food & grocery, just ahead of Morrisons and Marks & Spencer (M&S), showing that even during a difficult financial period for many families, supposedly upmarket retailers can be favoured by the masses.
Saunders said: “Due to the frequency with which people shop for food, grocery retailers are up against close consumer scrutiny and as a result most find it difficult to score well.
“Waitrose is the exception to that: it provides an enjoyable and aspirational shopping experience with plenty of foodie treats.”
M&S scored highest for clothing, Wickes topped the list of DIY retailers, TK Maxx was voted best for footwear, Superdrug was favourite for personal care and Amazon lead the music & video field.
“This year’s winners tend to be retailers that focus heavily on price or retailers that add a lot of value to their offers,” Saunders added.
“They reflect the fact that consumers are increasingly looking for value for money during these constrained times.”