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Apple SVP to leave as iPad 2 is launched

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In the week Apple prepares to launch its iPad 2 in 25 more countries, the electricals retailer has announced that Senior Vice President (SVP) of Mac Software Engineering Bertrand Serlet is to leave the company.

The SVP will be replaced by Vice President of Mac Software Engineering Craig Federighi once a handover process has been completed, and the position directly reports to Apple CEO Steve Jobs.

Serlet has been with the company since 1997, and was heavily involved in the definition, development and creation of the Mac OS X operating system.

Explaining his decision to leave, he said: “I’ve worked with Steve Jobs for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science.”

Apple launched its iPad 2 tablet device in the US earlier this month and is set to roll out the product in Canada, Australia, New Zealand and much of Europe, including the UK, tomorrow.

It will also be available in Hong Kong, Korea, Singapore and additional countries in April, helping meet the increasing global demand for portable communication devices.

Concerns have been raised that there will not be enough iPads to cater for demand, especially in countries like the UK where customers are expected to queue through the night to ensure they are among the first to get their hands on the product.

Apple boss Jobs eased people’s concerns earlier this week, saying: “We appreciate everyone’s patience and we are working hard to build enough iPads for everyone”.

Published on Thursday 24 March by Editorial Assistant

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