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Debenhams upgrades its app for Android and Nokia


Department store retail group Debenhams has today unveiled new versions of its successful iPhone app for both the Android and Nokia mobile platforms.

Debenhams has claimed that the transactional app has already been downloaded 360,000 times since it was launched in October 2010.

Multichannel retail solutions developer No Need for Mirrors (NN4M) created the new systems, retaining all of the features for the original tool.

Harriet Williams, Head of Digital Development for Debenhams, added: “We tasked NN4M with developing Android and Nokia versions of our successful iPhone app to facilitate an expansion of our m-commerce offering.

“Having already seen 2.4 million shopping sessions and with 110,000 customers using the app more than five times, our iPhone app has more than proved its value and demonstrated the massive potential of providing a rich shopping experience across mobile platforms.”

The Debenhams app features a barcode scanner, allowing customers to access promotions and special offers in store, and also acts as a fully transactional tool.

In the first five months of the launch of the app Debenhams estimates that it accounted for around £1 million of its high street sales.

“The success of the initial launch in the Apple market has underlined not only that customers find the app-based shopping experience far more immersive and satisfying than traditional websites,” said NN4M Chief Technical Officer Jonathan Heap.

“But that consumers are increasingly keen to sample a similar experience irrespective of the technology they’re currently using.”

Internet mobile technology firm Global Bay’s European Managing Director Justin Coward told the Retail Gazette last week that m-commerce is set to become a prominent part of the sales process for retailers across the UK this year.

Published on Monday 21 March by Editorial Assistant

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