Home and DIY retailer Wickes launched a digital advert for its new catalogue last week - for 24 hours only.
Digital out-of-home media company Amscreen set up the campaign, which was broadcast on its network of 1,500-plus forecourt screens located across the UK.
It is estimated that more than 2.9 million people will have seen the ad during the course of the day.
Simon Sugar, CEO of Amscreen, said: “We are delighted to be carrying a one-day campaign for national home improvement retailer Wickes that would normally only be communicated in national press or radio.
“Despite receiving and approving copy late Wednesday we were still able to have the campaign displayed nationwide within minutes.
“We don’t believe this has ever been done before but our unique technology enables us to respond to client needs immediately in a way no other network owner can.”
Amscreen clients include stationary retailer WHSmith, while last September it was announced that the media firm had signed a contract with convenience retailer Spar.
As a result of the five-year deal it was agreed that 91 Spar-owned stores across Scotland would implement digital signage screens, providing a new platform for promotional activity.