Health & beauty retailer Superdrug will open a new concept store in Wimbledon on Friday March 25th, as part of its reinvention plans.
The store has been planned by retail designers Dalziel & Pow, and the new layout will be replicated at ten further stores before the end of April.
Little is being given away about the concept store before its opening but it is understood that it will feature new segmented product zones and a new pharmacy consulting room.
Steve Jebson, Superdrug Commercial Director, commented: “Before starting this store reinvention we stripped back to basics to take another look at how people shop for beauty.
“We’ve looked at every area of the in store experience to make this store look and feel different to the average Superdrug store.
“This is not about trying to sell £60 skin creams and adopt a ‘white coat’ beauty approach, it’s all about offering accessible everyday beauty that will inspire customers to try something different.”
Superdrug has also confirmed that its new loyalty card will be launched on May 11th, with its owner AS Watson having already signed up 46 million customers to its loyalty schemes worldwide.
Research this month from independent analysts of the industry Verdict rated Superdrug as having the highest customer service satisfaction of any retailer in the health & beauty sector and fourth out of the whole industry.
A new TV ad campaign was also launched by the retailer in recent months, the first in ten years, as it attempts to change its public perception.