UK fashion retailer Republic is the latest high street chain to join the Facebook Deals initiative, it was announced today.
The promotion allows users of the social network access to special promotions and exclusive offers when they ‘check-in’ on their mobile phones whilst in one of Republic’s stores.
Department store retailer Debenhams and variety products giant Argos are two other British traders who have previously signed up to the scheme, and with 43,000 Facebook fans it should be an ideal way for Republic to enhance its multichannel offer.
Natalie Primus, Head of Social Media at Republic, said: “We wanted to drive increased and repeat footfall by rewarding and incentivising our customers - Facebook Deals allows us to do this quickly and efficiently.”
Initially, discounts of up to 20 per cent, which can be redeemed at the point-of-sale in-store once they have checked-in, will be available from today to Republic customers using the services.
Deals is just one of several ways Facebook is helping to revolutionise online retail and m-commerce, with hugely successful fashion e-tailer Asos.com launching a fully integrated Facebook Store at the start of 2011.
Mobile and Facebook commerce provider One Iota implemented and managed Republic’s integration with the initiative, and is keen to highlight the advantages for retailers in further engagement of social media.
One Iota’s CEO Damian Hanson commented: “Facebook Deals provides bricks and mortar retail stores with a huge opportunity to create new customers and drive loyalty.
“The ability to attract custom through ‘local Facebook commerce’ is something that can’t be ignored. Facebook Deals is destined to become a key component in the multichannel strategy, fuelled by the growth in social media consumption through mobile devices.”