Online grocer Ocado has launched a 28-day targeted advertising campaign on digital media firm Amscreen’s forecourt network.
The new marketing drive promotes a text-back home shopping discount, giving consumers £20 off their Ocado bills if they text “fuel” to the stated phone number.
Having launched yesterday, the campaign will appear on screens at independent forecourts over the course of the next fortnight.
Founder and CEO of Amscreen Simon Sugar posted a message on micro-blogging website Twitter yesterday, announcing the partnership and revealing that the ad would only appear on “selective screens” across the UK.
Ocado is the latest in a line of retailers to partner with Amscreen and in the last few months deals of various lengths have been signed by the company with convenience store group Spar and home and DIY specialist Wickes.
Bookseller WHSmith, entertainment retailer HMV and high street pharmacist Lloydspharmacy have also used Amscreen services to convey digital marketing messages to consumers in the UK.
The launch of an Ocado ad campaign comes just a month after up-market grocer Waitrose announced it was making a £10 million investment in its e-commerce operation.
Analysts have suggested that the redevelopment of the supermarket’s site could increase competition with Ocado, which currently sells Waitrose products in a number of areas across the country.