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M&S to open stores and launch website in France

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UK retailer Marks & Spencer (M&S) will open a new store and launch an e-commerce operation in France later this year, the company announced today.

A new womenswear and food outlet is set to open on the Champs-Elysées in the heart of Paris in time for Christmas, while a new retail website written in French and trading in euros will also go live.

Today’s announcement represents the first major indication of M&S’s international expansion since CEO Marc Bolland revealed plans for global growth in November last year.

It also comes just over a month after the retailer appointed Jan Heere as Director of International to oversee the move into new territories.

Commenting on the company’s plans for France, which have been described as a “bricks & clicks strategy”, Bolland said: “M&S has great brand awareness here in France and a place in customers’ hearts.

“We’re very excited to be returning with an e-commerce and retail offer to delight customers with our full range of clothing and home products, and the exceptional food from our Paris store.”

The Champs-Elysées store being acquired by M&S currently employees 30 staff, all of whom will be kept on by the UK retailer after taking part in a comprehensive training programme in the coming months.

It was also announced today that M&S is in advanced talks with UK franchise partner SSP about the potential opening of Simply Food outlets across Paris, and the search is on for suitable sites.

Published on Friday 01 April by Editorial Assistant

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