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Spar distributor launches retail incentive scheme


Convenience retailer Spar’s south-west regional distribution firm Appleby Westward is set to launch a new incentive scheme for the retailers involved in its network.

A total of 0.5 per cent of every £1 of purchases made by Spar retailers through Appleby Westward’s Saltash and Cullompton depots will be placed in a special fund for each store, which can then be used to improve or upgrade facilities.

Retailers can use the money for general maintenance or major refurbishments, but will have to buy a regular daily pattern of goods from various qualifying product groups if they want to continue participating in the FUNd$4all scheme.

John Pattison, Appleby Westward’s Managing Director, said: “This initiative is potentially worth over £400,000 a year in capital investments.

“It is a very effective way of adding value, giving retailers the ability to put money back into their businesses.

“It will help our retailers develop better shops, improve range and choice, boost sales and provide a superior shopping choice for customers.”

Appleby Westward supplies products to nearly 300 convenience stores across the south-west and supports them with a wide range of services such as printing and payroll.

It was recently announced that Appleby Print Services has launched a range of new products for local businesses, including poster printing, leaflets, magazines and business cards.

Published on Tuesday 05 April by Editorial Assistant

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