High street retailer Marks & Spencer (M&S) has used its in-house lingerie brand Autograph to produce the first ever carbon neutral bra, it claimed today.
The Autograph Leaves collection has been independently certified by The Carbon Trust Footprinting Certification Company as carbon neutral, using sustainable production techniques.
Manufactured at the M&S eco-factory in Sri Lanka, the carbon intensity of the energy used in making the products is 33 per cent less than a typical factory.
Paschal Little, Head of Lingerie Technology at M&S, said: “Nature is the inspiration behind Autograph Leaves so it’s fitting that this range benefits the environment too.
“As the UK’s lingerie market leader, we think it’s right that we should lead the way in exploring new, more sustainable manufacturing options.”
Around the factory site, the retailer is planning to plant 6,000 trees to help preserve the 90 per cent of Sri Lanka’s endemic species which are disappearing at a rate of 1.6 per cent per year.
This is all part of the Plan A environmental scheme run by M&S, which has seen the retailer strive to make its whole operation carbon neutral and promote recycling with its customers.
Mike Barry, Head of Sustainable Business at M&S, said: “The complexity of a bra’s supply chain makes it the ideal product to learn about the practicalities of carbon footprinting, as it contains 21 component parts from 12 different suppliers.
“We’re already applying the lessons we’ve learned to other product areas and have taken an important step towards our goal of giving every single M&S product a Plan A attribute.”