Mutual retailer The Co-operative is to broadcast radio coverage of the upcoming royal wedding live in its stores, it was confirmed today.
In partnership with IRN News and Sky News, a special live stream link-up will provide bulletins from London and from Westminster Abbey straight into Co-op stores around the country on April 29th.
The wedding between Prince William and Kate Middleton is expected to attract a global television audience of more than one billion.
Sean Toal, Commercial Director at The Co-operative Food, commented: “Everybody’s getting excited as the royal wedding draws near, so we wanted to make sure our shoppers and staff can share in this special occasion.
“We’re geared up to help everybody celebrate the big day in style, with everything from union jack bunting to cracking Champagne offers, we’ve even got special royal wedding cupcakes.
“However, we don’t want our customers to miss out on any of this historic event, if they need to pop to their local Co-operative store for supplies.”
Co-op’s satellite in-store radio system, run by in-store audio services company Mood Media, will project the radio coverage meaning customers across the group’s 3,000 stores can shop and not miss out on any of the action.
It will be interesting to see if any of its grocery rivals follow suit and also broadcast the ‘big day’ for the couple in stores, as the market becomes increasingly competitive.
Morrisons became the latest supermarket to drop its fuel prices this morning, following discounts from Sainsbury’s and Co-op.