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Flower and book sales set to soar for Mother’s Day

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The traditional annual surge in sales of flowers, books and chocolates is expected in the coming two days as sons and daughters flock to the shops to buy gifts for Mother’s Day.

Research from supermarket Asda revealed that the top presents the UK’s men plan on purchasing for their mums this year are flowers & garden plants, followed closely by books.

Chocolates, perfume and tea sets make up the top five most popular gifts, and interestingly the study showed that one in three British men spend more on their mothers than they do on gifts for their partners.

Some 34 per cent of men surveyed by Asda admitted they look to spend between £10 and £15 on presents for their other halves, yet the budget goes up to a minimum of £20 when it comes to Mother’s Day.

Meanwhile, Director of Home at John Lewis Paula Nickolds said today that the department store group was looking to events such as Mother’s Day to boost sales results following a slow couple of months of trading.

Tom Athron, Finance Director at John Lewis Partnership sister firm Waitrose, revealed that seasonal buying activity helped increase sales on its website during the seven days to March 26th.

He explained: “Ahead of Mothering Sunday, this week customers placed flower orders in good time, and online Mother’s Day orders from Waitrose.com went up more than 23 per cent year-on-year.”

Published on Friday 01 April by Editorial Assistant

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