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Kiddicare signs exclusively with Affiliate Window


Baby products retailer Kiddicare has ended all of its other affiliate marketing operations to sign exclusively with Affiliate Window, it was revealed today.

Affiliate Window, which already provided a limited pay-per-performance affiliate network service for Kiddicare, has also started working with retailers Ann Summers, House of Fraser, Dixons and Best Buy in recent months.

In association with communications agency network Draftfcb, Affiliate Window will also plan an affiliate recruitment drive focusing on niche, true content publishers within the baby and nursery sector as part of this latest deal.

Simon Harrow, Technology Officer at Kiddicare, said: “The strategy recommended and implemented by Draftfcb using Affiliate Window, which is at the forefront of technological innovation within the performance channel, has supported our growth plans with solutions, including brand protection software.

“That makes our affiliate marketing easier and more efficient.”

The growing success of affiliate marketing was emphasised last week as industry network Linkshare posted double digit growth for the first quarter of its financial year.

US-based Linkshare launched programmes with Mark & Spencer, Long Tall Sally and Pretty Green during the period and saw sales jump 34 per cent year-on-year whilst overall online trading grew just 18 per cent over the same quarter according to IMRG Capgemini data.

Commenting on the Kiddicare deal, Anthony Clements, Director of Client Services for Affiliate Window, said: “Kiddicare is a progressive advertiser when it comes to its online marketing strategy.

“Their consolidation to Digital Window will give us the chance to drive their programme forward with innovative marketing initiatives, like video, and a strategy that is borne out of more detailed reporting and analysis.”

Kiddicare was purchased by UK supermarket chain Morrisons in February in a deal reported to be worth £70 million.

Published on Tuesday 31 May by Editorial Assistant

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