HMV Group Marketing Director Graham Sim will leave the ailing retailer for publishing company Penguin next month after less than one year in the role.
Sim was tasked with overseeing brand development at both HMV and bookseller sister company Waterstone’s when appointed to the position in August 2010, but he will move on with sales dwindling and the group in talks to sell its book business.
In his new role as Creative Director for the Penguin Children’s Division, Sim will lead the children’s marketing and publicity team and help develop brand strategy.
The job will also see him shape the direction of specific campaigns and explore new business models, as well as working on his new company’s transmedia strategies.
Tom Weldon, CEO of Penguin UK, said: “As the number one children’s publisher, we are focusing our investment in the next few years to grow this part of our business in an innovative and exciting transmedia way.
“A critical part of this strategy is the appointment of Graham Sim as our new children’s Creative Director.
“His rich experience with well-known brands including HMV, Waterstone’s, Monsoon, Accessorize, Jaeger, Mulberry, Clarks Shoes, Habitat and the Design Museum, will provide us with sophisticated expertise in a wide range of areas.”
Sim has been at HMV Group for five years in total, initially as Marketing Director for HMV.
During his spell at the entertainment retailer he helped develop the company’s ‘Get Closer’ brand strategy and devised the business’s ‘purehmv’ loyalty scheme, which has attracted over 1.8 million fee-paying members since its launch in 2009.
Commenting on his previous employer, he remarked: “I have enjoyed a wonderfully rewarding time at HMV and Waterstone’s, where I’ve had the pleasure of working with iconic brands and great people, I am really looking forward to the prospect of joining Penguin, which has its own incredibly rich heritage.”