Leading UK supermarket Sainsbury’s is to increase its click & collect service to an extra 500 UK stores by the end of this year, it announced today.
Currently 300 of the company’s outlets enable customers to pick up items ordered online from their premises, but in a rapid expansion as many as 400 will offer the service by June, rising to 800 by Christmas.
Sainsbury’s has almost doubled the number of its stores that offer click & collect since the end of its last financial year in March, as the retailer also embarked on a aggressive store opening programme.
Helen Buck, Sainsbury’s Director of Convenience, commented: “Sainsbury’s growth is well documented and services such as Click & Collect will play an increasingly crucial role in this.
“Over a third of our non-food online sales come through Click & Collect and this exciting expansion will make it even easier to take advantage of the service.”
The retailer opened three of its largest stores in 2010 as part of a plan unveiled in 2009 to increase its selling space by 15 per cent over a 24-month period, and so far it is ahead of schedule.
As a result of this expansion it has successfully closed the gap on Asda in the race to become the UK’s second largest grocer and achieved a sales rise of 2.3 per cent last year.
As part of its increasing focus on non-food products Sainsbury’s has revamped its TU clothing range with a new website and TV advertising campaign.
Tanya Lawler, Sainsbury’s Director of Direct Channels, added: “Customers tell us they really value the ease of using click & collect.
“It means they get all of the benefits of shopping online – the ease of use, competitive prices and a wide range of products – but can pick up their items in a location convenient to them the next day.”