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Tesco trials in-store ‘sat-nav’ system


A store in Romford, Essex, has become the first Tesco outlet to trial a new sat-nav system which allows customers to locate their favourite items via their phone.

Using a new app specially designed for the trial, Android mobile phones will be able to design a quickest route round the Tesco Extra store by inputting a list of the items they wish to purchase.

If rolled out to all Tesco stores it should significantly speed up people’s shopping trips as unnecessary aisle meanders become a thing of the past. Customers will even be able to send a list to a friend or family member who will be able to pick up wanted goods with the minimum of fuss.

Nick Lansley, Head of Research and Development at, wrote on his blog: “The new service is able to show you where all your wanted products are on a store map, show you where you are on that map, and guide you round the store to pick up your products using the shortest route.”

As the first attempt to bring this technology to the public Tesco anticipates various teething problems and is unsure how popular it will be, so is looking for a large test group of customers to try it out and report their feedback.

Only android phone users will be able to participate and due to the cost involved in setting up the trial it may not be replicated at any other stores.

Lansley added: “We won’t be rolling this out to customers in general for a while because we have to think about how useful it’s going to be.

“The system involves a lot of infrastructure installation in the stores so we need to get all kinds of people involved in thinking about the customer experience. It would be awful if we did all this work but few customers really used it.”

If you would like to take part in the trial please contact project manager Ben Martin at with the subject line ‘SATNAV APP’.

Published on Tuesday 24 May by Editorial Assistant

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