Bicycle & car parts retailer Halfords has today reported a rise in both sales and bookings for its new autocentre business launched in February.
Halfords launched its auto repairs business earlier this year after purchasing 240 sites from Nationwide Autocentres in February 2010 for £73.2 million.
Since their refurbishment was completed at the end of February this year sales at Halfords Autocentres have improved substantially at these sites, with like-for-like trade up 0.9 per cent in the ten weeks to May 9th compared to a 2.3 per cent decline seen in the two months before the rebranding.
Weekly online bookings increased by 93 per cent year-on-year in the post launch period compared to a 21 per cent rise in January and February.
Speaking during the launch of the new business, Halfords CEO David Wild said: “Our centres will become a familiar landmark and a trusted brand that motorists can rely on to look after their cars and help reduce the cost of motoring.
“Customers trust us to deliver expertise, good service and value and we will be the first operator able to provide this consistently and transparently across the whole country.”
Analysts and investors are being shown a presentation by Halfords on the new business in Birmingham today, with a tour of three of the firms autocentres in the Solihull area to follow.
Halfords expects EBIT for the full year to remain as stated before at £7 million and in 2012 it hopes to open 30 new centres which will generate around £1 million in start-up losses.