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Co-op re-launches Truly Irresistible range


Mutual based grocery retailer The Co-operative Food has today added 50 new products to a new look own brand range.

Its Truly Irresistible range of premium food goods is being re-launched and revamped as of today, with the packaging of these own-label items having been redesigned by Manchester-based firm GJ Creative.

Some of the more eye catching additions to the food label include some new gluten free items such as Pork, Jalapeno & Coriander Sausages and Aberdeen Angus Beef Burgers, the Strawberry & Champagne Triple Layer Cake, and the Pancetta, Pea Shoot & Mint Pesto Tart.

To promote the new range all of its products will have a minimum discount of 25 per cent until June 14th and the Co-op will also be advertising the scheme through its sponsorship of ITV National Weather.

Sean Toal, Commercial Director for The Co-operative Food, said: “With continued pressure on everybody’s purse strings, many people are eating in rather than dining out, so the extended Truly Irresistible range is ideal for those looking to create quality dining experiences at home.

“We’ve added lots of delicious new products to our premium range, as well as reviewing every single Truly Irresistible product to ensure we’re offering the very best in terms of fantastic tasting, quality food at affordable prices for our customers and their families.”

Co-op has been expanding it property portfolio in recent weeks with the acquisition of several new London stores, an area of the country where it is currently underrepresented, continuing on from its significant enlargement following the purchase of Somerfield in 2008.

The retailer has also been improving its multichannel offering, launching its pharmacy arm online earlier this month.

In other online developments for the firm, QR codes will be introduced into its food stores to help drive traffic to its website and daily prize draws will be given out to Twitter and Facebook users who mention Truly Irresistible.

Published on Wednesday 25 May by Editorial Assistant

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