Today sees the launch of the UK’s largest general merchandise retail TV channel from leading retailer Argos.
As revealed by Retail Gazette in March, Argos TV will offer over 30,000 products across all of the product categories available in its catalogue and in its stores whilst broadcasting 24 hours a day seven days a week.
The new channel is being run by ETV Media Group out of Kentish Town Studios and will be accessible through Sky channel 642.
Adrian Burleton, Business Development Director at Argos, commented: “As the leader in multichannel shopping, Argos will use television to add a further dimension to the way in which customers can shop for its products from home.
“With the TV home shopping market valued at £750 million and growing, it’s a great opportunity for us.”
Argos certainly needs a boost to trading, with results last week for first quarter trading showing a steep 9.6 per cent decline for like-for-like sales compared to the same period last year.
It managed to hold on to market share during the first 13 weeks of the financial period but a depression in spending on consumer electronics, which has affected all retailers in the sector, left a big dent in trading.
This new channel of commerce will broaden the retailer’s customer reach, it is hoped, with a mixture of pre-recorded and live programmes showcasing the full gamut of Argos products.
Mark Murphy, Managing Director of ETV Media Group, said: “Argos has something truly unique to bring the UK TV home shopping market, retail heritage and brand credibility unparalleled by any other teleshopping channel on the Sky platform.
“The launch of Argos TV is a game changer in the UK retail world, as more businesses look to become content owners.”