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Sainsbury’s reshapes online leadership team


The UK’s third largest grocer Sainsbury’s has today announced the appointments of a new Director of Online and a Director of Digital, as it continues to develop its multichannel services.

Jon Rudoe will join the supermarket group on July 11th as Director of Online from his position as Head of Retail at internet grocer Ocado, where he looked after the company’s marketing, website and products.

He will now take responsibility for Sainsbury’s online grocery and non-food business, which deals with more than 120,000 internet grocery orders each week.

Meanwhile Sainsbury’s current Director of Direct Channels Tanya Lawler will take up the newly established role of Director of Digital, where she will oversee the development and implementation of the business’s digital & cross channel strategy.

Prior to joining Sainsbury’s Lawler was Vice President of Retail at IT services firm Capgemini and she was also previously Group Commercial Director at Argos Retail Group.

Rudoe will report into Sainsbury’s Group Commercial Director Mike Coupe, while Lawler’s direct boss will be Group Development Director Luke Jensen, who was recently appointed to the role after Darren Shapland announced his resignation last month.

Commenting on today’s appointments, Coupe said: “I am very excited to welcome Jon to the team and I have no doubt he will be a real success.

“He has been instrumental in the recent growth of Ocado and I know he will bring the same commitment, knowledge and enthusiasm to Sainsbury’s.

“He has all of the skills to take Sainsbury’s online vision to the next stage and I look forward to working with him.”

And on the new Director of Digital role, Coupe added: “This new role will enable Lawler to focus on the increasingly diverse ways in which our customers will interact with Sainsbury’s in future years.

“I am sure she will prove to be a huge success in her new position.”

Sainsbury’s revealed in May that it will expand its click & collect service to an extra 500 UK stores by the end of 2011, adding to the 300 outlets already allowing customers to pick up internet-ordered items in store.

With today’s announcement it is clear that multichannel development is a major focus for the business in the year ahead.

Published on Thursday 23 June by Editorial Assistant

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