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Benetton appoints ex-Levi man as Creative Director

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Fashion retailer Benetton Group has named former Levi Strauss Global Merchandising & Design Vice-President (VP) You Nguyen as its new Creative Director, with the company set to implement “a renewed vision” of its future.

Nguyen, who will also hold the role of Chief Merchandising Officer, will adopt an integrated merchandising strategy that deals with all aspects of the brand, including individual collections, brand identity and in-store design.

The new recruit said his “creative challenge” will be to make sure the fashion specialist always offers a fresh and innovative take on knitwear, without moving away from the retailer’s core trademarks of colour, design and detail.

“I joined Benetton Group in order to contribute to an incredible brand like United Colors of Benetton, which operates in more than 120 countries,” Nguyen explained.

“I think my “foreign” sensitivity will help to see and interpret the future through new eyes so we present it to the world’s new generations with well-founded pride in the past and a renewed vision of the future.”

Benetton Group has 35 stores in the UK, and recently introduced Apple’s iPad in its stores, which staff can use to enhance their knowledge of the company’s product range and improve customer service.

Commenting on the group’s change of direction under Nguyen’s creative leadership, Executive Deputy Chairman of the company Alessandro Benetton said: “I believe his international experience will help us to write a new chapter in our story of innovation.”

“We want Benetton to be an increasingly important part of the world we live in, which is why we devote body and soul to our job. We will do even better, that which we already do well.”

Nguyen has worked at Levis since 2003, becoming Global Merchandising & Design VP for womenswear in 2009.

He has a number of years’ experience in the retail merchandising and marketing sector, having previously worked for Limited Too, Lane Bryant and Bob’s Stores in the US.

Published on Wednesday 08 June by Editorial Assistant

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