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Richer Sounds named top retailer at Which? Awards


Electricals specialist Richer Sounds was today presented with the Best High Street Retailer Award at the Which? Awards 2011.

It is the second year in a row that the hi-fi, home cinema and TV retailer has received the accolade.

Other retail winners at the event, which was held in London’s Kings Cross and was presented by TV newsreader Natasha Kaplinsky, included Waitrose for Best Supermarket and for Best Online Retailer.

Peter Vicary-Smith, CEO of Which?, said: “To win a Which? Award, not only must a company offer outstanding products or services, it must also deliver exceptional value and a great customer experience.

“This is especially important at a time when consumers are really feeling the pinch.”

Richer Sounds fended off competition from the other prize nominees, cosmetics retailer Lush and homeware specialist Lakeland, while Waitrose beat Marks & Spencer and German discounters Aldi and Lidl to win in its category.

Chairman of Richer Sounds David Robinson collected his company’s award and suggested that winning the Best High Street Retailer gong two years in a row has raised customer expectations even higher.

“This is recognition for the people in our stores and those working in our support offices,” he added.

“We’re delighted to win the prize once again.”

Meanwhile Customer Marketing Manager Tracy Hastain admitted to being “totally shocked” at picking up the online accolade ahead of other candidates, and

Scoring saw Richer Sounds marked at 86 per cent in an overall customer satisfaction survey and Waitrose received an impressive 85 per cent, but’s 94 per cent was a standout figure.

Vicary-Smith added: “While all those in the shortlist performed well over the past 12 months, Richer Sounds, and Waitrose all stood out thanks to their impressive performances in Which? satisfaction surveys, as well as going the extra mile to please their customers.”

Published on Thursday 23 June by Editorial Assistant

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