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Asos Marketplace to work with global sellers


Online fashion bazaar Asos Marketplace is adding international sellers to its mix after an excellent first six months of trading.

Run by the online fashion retailer Asos, Marketplace was launched six months ago as a platform for boutiques stores and individual traders to sell their wares to a mass audience on the web.

The top trader on the site has recorded an impressive £10,000 worth of sales on the site to date and soon sellers from outside of the UK will be allowed to get involved in the service.

James Hart, Asos E-commerce Director, said: “Our new Marketplace platform has so far exceeded all of our expectations.

“That fact the site is open to anyone and remains so fashion credible is a testament to our sellers’ passion, product and photography skills, as well as the Asos Marketplace team, who work closely with all sellers to build their stores.”

Along with its transactional element, the site now also features boutique blogs and a twitter-style fashion feed for sellers to update their followers on new ranges.

With 50 per cent of current traffic coming from outside of the UK, localised websites in the US, France and Germany are to be launched and any global seller will be able to trade through the site.

Hart added: “With increased functionality and a global launch in a couple of months, I feel this is still just the beginning for Marketplace.”

Items from the Hello Heron store sold on Asos Marketplace
Items from the Hello Heron store sold on Asos Marketplace

By working with independent retailers through an e-commerce solution Asos has further strengthened its position within the industry, having already established a formidably successful standalone fashion site.

Sales for in the UK alone grew 25 per cent in its last financial year ending in March, and an extensive international expansion meant global retail sales increased 58 per cent during the period.

Published on Thursday 30 June by Editorial Assistant

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