Following the success of its launch period, home & DIY retailer B&Q’s You Can Do It programme is being rolled out to an additional nine stores, it was revealed today.
B&Q’s You Can Do It Centres teach those nervous of or useless at home repairs and decorations how to confidently complete DIY tasks through in-store lessons.
The centres were launched in six of the retailer’s outlets last year and after more than 6,500 classes booked, another nine stores are going to run the initiative; Dundee, Cribbs Causeway, Durham, Erdington, Grimsby, Swansea, Sutton, Holywood (Northern Ireland) and Liffey Valley (Republic of Ireland).
As an ambassador for B&Q, TV presenter Kirstie Allsopp, who appears in Channel 4 shows such as ‘Relocation Relocation’ and ‘Kirstie’s Homemade Home’, appeared at the launch of the new centre in Sutton.
Allsopp commented: “As research shows, many people just don’t have the skills they need to complete simple DIY jobs at home, but now is your chance to learn.
“Whether you need to paint your front room, mend that leaky tap in the bathroom or spruce up your bedroom with some new wallpaper – you will find a class for you at B&Q’s new You Can Do It Centres.”
More than 20 different classes are available at the centres, including instructions on decorating, plumbing, tiling and basic tools, and there are also discounted classes for seven to 11-year-olds who want to learn about sawing and gluing.
B&Q will now be able to extend the service even further than it had originally planned, following the acquisition of 31 former Focus DIY stores in May.
UK sales at B&Q dropped 0.3 per cent during the last quarter of its financial year, and this expansion of interactive centres and its £35 million investment in multichannel appear to be the company’s main strategy for turning trade around.
Katherine Paterson, B&Q’s Marketing Director, said: “We all know what it’s like, you want your house to look its best, but often have many jobs left unfinished and don’t know how to complete them.
“Now people have a chance to learn and overcome any fears of DIY they might have here in our new purpose built You Can Do It Centres. We really look forward to welcoming customers into stores.”