Tesco CEO Philip Clarke has today announced that the supermarket chain will begin a roll-out of a grocery click & collect service after a successful trial.
In a speech at the British Retail Symposium 2011 this morning Clarke also unveiled plans to double the number of stores which offer click & collect for non-food items to 600 by the end of the year.
He explained that the nature of shopping had changed and that we are now living in an area he imaginatively calls “new retailing”, where effective and competitive multichannel operations are essential to further growth.
Clarke said: “By the end of the year we will be doubling the number of stores with non food click and collect to 600 so that many more customers don’t have to wait in for a delivery and importantly in July we are adding clothing to our click & collect service.
“Not only that, following a successful trial we are going to expand the service into grocery shopping, making it even easier for shoppers and making still better use of our stores.”
Since taking over full control of Tesco from previous CEO Terry Leahy in March, Clarke has looked to carry on much of the good working previously initiated by the company.
There are three targets however that Clarke has specifically identified as essential to the group; becoming a multichannel retailer wherever it trades, creating highly valued brands, and building its team.
Clarke believes that the world has transformed into a truly global market, and that firms operating in this “new retailing” environment must be totally flexible to customers’ needs.
“So new retailing does not spell the end of shopping in stores,” Clarke added.
“Virtual reality will never beat the physical experience of picking something up in a shop, feeling it, comparing it with other products on the shelf. Satisfying, reassuring, pleasurable – despite the digital revolution, people will always want to go to the shops.”
“But in this multichannel world, where there is so much information, choice and competition, successful retailers online and on the high street will be those who understand the power of brands in building customers’ trust.”