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Figleaves appeals to iPad generation with new app


Online lingerie and swimwear retailer has this week launched a fully transactional iPad app, allowing the company to provide a catalogue retailing service for the tech-savvy modern shopper.

The NN4M-designed app product allows users to create wish lists, share products with friends via Facebook and email, as well as access customer product reviews and view informative videos about Figleaves’ stock.

Providing a multichannel experience is becoming an increasingly vital part of retailers’ strategies as smartphones and tablet devices grow in popularity with the UK public, but Figleaves is one of the first businesses in the industry to develop an iPad tool of this nature.

Julien Shirley, Head of Digital Marketing at Figleaves, commented: “We wanted to further our engagement with our customers by enabling them to interact with the brand while on the move using their iPads.

“We believe the result of this project is a truly exceptional application which replicates the printed catalogue with regard to product range, navigation and ease of use, while offering a sophisticated and responsive shopping experience expected in today’s retail industry.”

It was announced last month that Figleaves boss Julia Reynolds is set to join outdoor leisure products specialist Blacks at the end of this summer.

Replacing Neil Gillis as CEO, Reynolds has been tasked with turning around the fortunes of the troubled retailer as it focuses on further reducing losses and expanding its e-commerce operations.

Published on Wednesday 22 June by Editorial Assistant

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