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New ranges push John Lewis weekly sales up 9%


Department store group John Lewis today reported a 9.1 per cent year-on-year increase in trading for last week, as new lines in fashion, homeware and technology drove the growth in sales.

In the seven days to July 23rd fashion sales were up nine per cent, while the retailer’s electricals & home technology (EHT) and homeware departments saw trading jump 13 and 7.1 per cent respectively.

John Lewis’s weekly sales update indicated that consumer interest in its fashion lines was fuelled by newness, such as the launch of a Thomas Pink menswear range in department stores nationwide.

Meanwhile the arrival of Samsung’s new thin laptop and the Dell Switch helped EHT to a good week, and the recent launch of home decoration themes Reborn and Puritan pushed the company’s homeware department to its best week of the half-year so far apart from Easter and Clearance.

Sarah Morris, Head of Merchandising Operations at John Lewis, said: “This week signals the end of our first half as well as the start of the school holidays.

“With summery weather forecast we expect sales of seasonal merchandise as well as new season stock to maintain our current trading momentum in to the second half.” sales were described as “outstanding” and grew 45 per cent year-on-year, helping drive overall John Lewis sales to £57.2 million for the week.

Fellow John Lewis Partnership company Waitrose also continued its impressive run of form during the same seven-day period, with sales up 7.4 per cent to £98.98 million and value ranges proved particularly popular.

Mark Williamson, Commercial Director at the supermarket, commented: “With pressure on household finances continuing to rise, last week saw the continuation of a trend for people looking to make the most of their shopping budget.

“Our Essential Waitrose range continues to outperform the rest of our business and now accounts for 18 per cent of our total sales.

“And last week’s sales were the strongest for five weeks, demonstrating a marked and rising move towards more economical options.”

Published on Friday 29 July by Editorial Assistant

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