In the penultimate week of its clearance sales period, John Lewis department stores recorded a healthy 4.7 per cent growth in trading, according to results released today.
A drop in temperature across the UK was named as the principle reason for improved business in the seven days to July 9th 2011, with last Saturday alone seeing a 11 per cent rise in sales year-on-year.
Over half of the retailer’s branches recorded a rise in trade year-on-year but as always there were significant regional disparities with Glasgow reporting the poorest performance with a sales drop of 14.4 per cent.
Every product segment at John Lewis saw overall sales rise during the week and it was not just discounted products that proved popular.
Dino Rocos, Operations Director at John Lewis, commented: “Full-price sales on a number of key areas, including beauty and linens, showed good sales increases on the year.
“Electrical demonstrations continued to prove popular with customers, resulting in positive sales growth on Dyson, Nespresso and Electrolux in Welwyn as one example.”
The build up to digital switchover helped electricals & home technology products see a 9.1 per cent year-on-year improvement, whilst the home department reported a 2.3 per cent jump in sales and fashion saw trading rise by 4.3 per cent.
Johnlewis.com, which earlier this week announced the launch of product reviews, posted a 20 per cent grow in sales, and the click and collect service is proving increasing popular with customer with its trading boosted by 50 per cent during the week.
Rocos added: “This week is the final week of clearance with a final push to sell through special buy and reduced to clear and a great opportunity to get a head start with more newness in home and fashion departments lined up through distribution to keep the trading momentum.”
Waitrose, the grocery arm of the John Lewis Partnership, also had a strong week with sales up 7.2 per cent, helping to improve the overall partnership sales by 6.2 per cent year-on-year.