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New Dixons concession to open in Harrods


Dixons Retail has agreed a deal with prestigious London department store Harrods to run its electronics section, it was announced today.

The leading electronics retailer will operate the 11,000 sq ft store on the third floor of Harrods from early next year, selling a wide range of leading edge consumer electronic equipment, including computing, audio and vision products.

It is not clear yet whether the concession will run under the branding of Dixons Retail like its travel stores or as Currys or PC World like its mainline outlets, but it definitely will feature its re-branded services facility KnowHow.

Sebastian James, Operations Director for Dixons Retail, commented: “We are delighted that Harrods has recognised our market leadership and the compelling offer our team and our service brand KnowHow can give customers.

“We look forward to working closely with Harrods and to providing its customers with the very best in terms of both product range and service.”

Dixons published steady profits for its full-year period in June whilst many of its competitors struggled in a tough electricals market.

Retail Gazette understands that the retailer is set to open its second concept Black store as it continues to evolve its customer service offering and store formats.

Kensington-based department store Harrods has been benefiting from the booming luxury goods trade and reported over £1 billion in annual sales at the start of the year.

David Miller, Director of Home, Furniture and Sound & Vision for Harrods, said: “At Harrods we are completely client-centric and are constantly seeking new and innovative ways to meet our customers demands.

“In a move that underlines our commitment to this, we have carefully selected a partner that boasts the best ranges and a trusted operation to ensure that the latest consumer technology is always at our customers’ fingertips.”

Published on Monday 25 July by Editorial Assistant

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