Electricals retailer Best Buy UK is set to launch a new customer technology magazine, it was confirmed today.
‘Lovetech’ will be available in ten stores from around mid-July, showcasing exciting new products and an articles on how they can be best utilised by consumers.
The retailer prides itself on its customer service and the product knowledge of its ‘blue shirt’ in-store employees and the new magazine will attempt to transfer that service into print form.
“Consumer technology is such a diverse and exciting area and we love helping our customers find out about what’s possible and what’s right for them,” said Andrew Barclay, Head of Marketing Communications Best Buy UK.
“At the outset of this project, our vision was for the magazine to embody the personality, knowledge and sense of fun that our Blueshirts and Geek Squad Agents have.
“It’s also a great opportunity to further raise awareness of our brand and what we offer in the UK.”
Primarily aimed at 20-40 year olds, Lovetech, produced in partnership with media agency August Media, will be available as a glossy handbag-sized print edition and also on the bestbuy.co.uk site as an e-catalogue.
A promotional campaign will see the first edition appear as an insert in the London edition of The Daily Telegraph, and all advertising space within the product has already been sold to Best Buy’s suppliers and brand partners.
Mark Lonergan, Managing Director at August Media, commented: “Working with a new and exciting brand such as Best Buy UK is a privilege.
“Our partnership with Best Buy reaffirms our reputation as working with some of the best international brands, including IKEA and Whole Foods Market. This fifth new business win of the year certainly confirms our different approach works for clients of all sizes and sectors.”
Magazines have been seen as an increasingly efficient way for retailers to promote their products and brand in recent times, with companies such as John Lewis, Lloydspharmacy, Boden and Vodafone UK all launching either print or online publications since January.
Figures from the Audit Bureau of Circulation last summer showed retail magazines as some of the most popular and widely read of any publications in the country.