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First image of John Lewis London 2012 store unveiled

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Department store group John Lewis has today released its first computer generated image of what its outlet near the new Olympic Stadium will look like.

Situated in Stratford, the new store will offer spectacular views of the stadium and surrounding park to be used for the London 2012 games and will sell a wide range of Olympic merchandise in the run up to and during the international sports event.

Opening on September 13th 2011, the store expects to be attracting around 2,000 visitors a day as the games approach, as customers can see how the home of the London Olympics starts to take shape over the next year.

A range of London 2012 memorabilia will be available at the shop, ranging from a £4 pin badge to a 22-carat gold commemorative £5 coin costing £1,575.

Noel Saunders, Managing Director of John Lewis Stratford, said: “It is now just two months to go until John Lewis Stratford opens and we’re proud to currently have the biggest official London 2012 shop outside of the Olympic Park.

“John Lewis will be the only department store at Westfield Stratford City, which will be a major gateway to the Olympic Park, drawing thousands of visitors.”

Previous reports have suggested that retail will receive a huge boost from the Olympics, with clothing sales alone estimated to rise by £60 million.

The 260,000 sq ft John Lewis Stratford outlet is the anchor store for the new Westfield Stratford City shopping centre, which is predicted to be the entrance point to the Olympics for around 70 per cent of visitors.

Published on Wednesday 13 July by Editorial Assistant

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