Department store group Allders, which entered administration and was sold off in 2005, has today unveiled a new website as it focuses on e-tail for its future expansion.
Just one bricks and mortar Allders outlet remains, in Croydon, but the new Allders.com transactional portal aims to drive sales of its homeware & lifestyle products by acting as a “virtual department store” for the business.
Harold Tillman, who owns Allders along with heading up the Jaeger fashion group, appointed Andrew MacKenzie as the firm’s CEO in 2005 and together they have helped ensure the company remains the third largest single department store in the UK today.
“The future of large department stores and high street chains is increasingly dependent on a strong e-commerce offering,” Mackenzie explained.
“When we bought Allders in 2005, all but one of its 45 national stores had been forced to close down.
“After six years of restoring profitability, we want to bring the brand back to every household in the UK, not by recreating the original stores but by developing an easy and affordable online shopping experience that everyone can enjoy a virtual department store.”
Micro-blogging website Twitter will be used by the retailer to update customers of the progress made by the e-commerce operation as it gradually builds up to offer the same product range as is available in its Croydon store.
Allders.com currently features over 2,000 products, but hundreds more lines will be added on a weekly basis.
“What I love about Allders, is that you could walk in to our store, with an empty house waiting for you, and come back with your entire wardrobe for every occasion and everything you need for your bedroom, kitchen, bathroom and living space,” Mackenzie added.
“This is exactly what we are aiming to do as we grow the Allders.com site.