Gemma Taylor -
Sales in London’s West End saw a 9.6 per cent boost over the bank holiday weekend compared to the same period last week, according to figures published by the West End Shopping Company.
Data from Springboard, who measure non-food sales in London’s West End, shows that back-to-school shoppers and international visitors celebrating Eid hit the shops and increased sales, and fashionistas flooded the area’s high-end stores to buying Autumn/Winter collection items which had just hit the stores in conjunction with the end of the summer sales period.
Between Saturday and Bank Holiday Monday, one million shoppers visited the area, with several major department stores reporting double digit sales compared to last year.
These figures follow recent news that West End trading soared in July, emphasizing the regional divide in UK budgets and finances.
Bond Street, Oxford Street and Regent Street in the centre of the capital witnessed an overall trading increase of 6.8 per cent year-on-year last month, compared to the meagre 0.6 per cent increase reported for the country overall, according to the British Retail Consortium.
The West End Company has already capitalised on this growth, having announced a partnership with the growing Marunouchi luxury district in Tokyo last week.
A previous partnership between the Japanese company and New York’s Madison Avenue resulted in a 15 per cent increase in Japanese visitors to the US city.
Reflecting on the bank holiday trading, Jace Tyrrell from New West End Company pointed to the importance of religious occasions for foreign shoppers.
“Global holidays like EID are key for retailers in London’s West End and this international trade has been crucial to maintaining buoyant retail economy in the West End,” he commented.
“Our retailers also reported significant numbers of domestic shoppers in the West End this weekend seeking end of summer purchases, with department stores recording high levels of back to school sales including school uniforms and bags.”
New West End Company ensures the ongoing commercial success of the area and reports that 200 million visitors travel into the West End each year.