By Gemma Taylor - Kurt Geiger will open a new store in London’s St Christopher’s Place next week, as the boutique fashion destination continues to build its portfolio.
A number of retail stores and restaurants have opened in the area over the summer months, joining flagship stores for fashion specialists and Kate Middleton favourites Reiss and Whistles.
Located just off Oxford Street, the new store was previously occupied by fashion retailer Ghost, which has since moved nearby. The retail space of 2,500 sq ft will feature the latest shop fit and house brands including Miss KG, Carvela, French Connection and Nine West.
Other recent openings include Kew 159 and Swedish style lifestyle stationery and accessories retailer Prints, which both opened in the last two months. Specialist belt store Elliot Rhodes will open its doors in November this year, bringing the total new openings to seven.
The influential and popular area also offers alfresco dining opportunities and has bolstered food offerings through new additions.
The number of food & drink retailers in St Christopher’s Place currently stands at 23, following the opening of a Pret A Manger Kitchen, which is favoured by nearby workers, and the new boutique speciality coffee brand, Sensory Lab.
Stationed in the heart of the West End, stores at the location benefit from high daily footfall generated by one of the UK’s most popular shopping and entertainment destinations.
According to the New West End Company, trading in the area increased by 6.8 per cent year-on-year last month, accentuating the chasm between sales in the capital’s premium shopping zone and the rest of the UK.
It is hoped that the upcoming Kurt Geiger launch will drive more customers to the vicinity. Commenting on the opening, General Manager of St Christopher’s Place Margaret Newman said: “We are thrilled to have Kurt Geiger opening its latest store in St Christopher’s Place.
“We’re sure the arrival of such an influential fashion brand will really appeal to the ‘fashion crowd’ and drive footfall into the area.”