Leading supermarket Asda has today unveiled a new mobile grocery website, allowing its customers to purchase groceries on their smartphones for the very first time.
All of the features available on Asda.com will be accessible via the mobile site, which means shoppers will be able to register their details, shop or amend existing delivery slots up to 10pm the day before a delivery is due.
The new mobile-optimised site also includes a store locator, offering maps and directions to Asda stores nationwide.
Asda’s decision to launch a new transactional mobile site comes as smartphone sales continue to grow, and with the knowledge that more than half of its customers currently own this type of handset.
Kate Cuthbertson, Asda’s Head of Mobile Strategy, said: “We know our customers want shopping convenience at their fingertips - so we’ve developed an easy-to-use grocery website, fully accessible from smartphones, with the option to add or amend orders right up until the evening before delivery.
“The mobile site was an international collaboration between Asda and the Walmart mobile team based in the US.”
M-commerce is a fast-changing world and many retailers that launched smartphone apps last year found they were required to roll out more up-to-date versions of their mobile platforms later down the line to keep up with consumers’ escalating demands.
In order to meet the needs of its shoppers, Asda is planning to continually monitor its m-commerce service over time.
Cuthbertson explained: “We’ll be constantly updating and improving the site over the next few months, with lots more interesting mobile developments to follow soon.”