Department store group John Lewis will use its partnership with upmarket grocer Waitrose to expand its burgeoning click & collect network, it was confirmed today.
The retailer will more than double the number of collection points around the UK by introducing the service to a further 60 Waitrose stores over the next two months, bringing the total number of customer pick-up areas to 119 nationwide.
Today’s move is part of John Lewis’s ambition to install collection points within easy reach of as many of its customers as possible and further improves convenience through its multichannel offering.
Waitrose stores in Harrogate, Lincoln and Towcester were among the first outlets to provide access to its sister company’s click & collect network, ten more branches will offer the service from September 24th and the rest will do so by the end of October.
Andy Street, John Lewis Managing Director, commented: “The collaboration with Waitrose has been hugely important in offering our customers the option to Click & Collect for their purchases.
“Looking to the future it will be a key element in developing our multichannel strategy even further by extending collection points to many more parts of the country.”
It is clear that multichannel development will remain a key focus for the department store group in the foreseeable future, with the retailer recently revealing that it plans to open a number of newly-formatted stores containing localised product mixes.
Between 65,000 sq ft and 100,000 sq ft in size, the smaller-than-standard department stores are being introduced to stimulate brand presence and online sales in new locations as well as enhancing the convenience aspect of the business.
“Of all John Lewis services, Click & Collect scores highest among our customers on recommending the service to others,” Street added.
“That speaks volumes about the appetite for multi channel shopping in the retail arena.”